Unlike other products, Lansinoh Diaper Rash Ointment has an elegant non-greasy texture so it applies smoothly and gently to your babys delicate skin. What moms love most about this product is that it goes on white, so you know where you applied it, but it rubs on clear, so there is no mess on your hands, clothing or baby! A unique blend of special ingredients creates Lansinoh's Triple Protection Formula to soothe baby's bottom and help prevent irritation from coming back: Lansinoh HPA Lanolin. The worlds purest lanolin forms a protective barrier to help seal out irritating wetness and promote natural healing. * Microfine Zinc Oxide. Unlike other zinc oxide formulas which go on thick and sticky, our innovative microfine zinc oxide allows the ointment to go on white, but rub on clear. It is light when applied to the skin and provides strong, lasting protection. Dimethicone. An excellent emollient, dimethicone allows for superior spreadability while softening and soothing babys delicate bottom.